Dennice Madrid laughing in a director’s chair, phone in hand, against a pink wall

Turn creators into your sales partners.

I help beauty brands become the obvious choice with loyal creators whose content sells and scales with paid ads.

Receipts Real client results

DTC skincare brand that became the obvious choice: No. 1 on Shopee & Lazada

₱18.6M+attributed revenue at 2.35x ROAS
2,500creator pipeline built from scratch, with 300 creators turned into partnership ads

US DTC brand, affiliate program

$13,128GMV since launch
4.9xmore GMV per video

Hair care brand, US

$35,771TikTok Shop GMV in 7 days
3M+video views in 4 weeks
Brands I’ve worked with
Zenith, Nature Spell, Fresh Wave, Oomph Naturals, Plufl and Uproot Clean
01 / Real talk

Creators posted. Sales didn’t.

Samples sent, creators signed up, but sales won’t move. There are plenty of posts, but they’re not translating to sales.

01

“We paid for a post. It got likes. Sales? Crickets.”

02

“We sent free samples. Most creators ghosted us.”

03

“We paid a big creator. Big fee. Barely any sales.”

04

“I don’t have time to chase creators. I need someone to run this for me.”

People can spot an ad fast. They buy when someone they trust uses your product for real, again and again. That’s how a brand becomes the obvious choice. Stop hoping creators will sell. Build a program with a plan.

02 / The shift

The old way vs. the new way.

Old way: renting attention
  • Pay for one post and hope it works
  • Pick creators by follower count
  • One campaign, then nothing
  • Guess what worked
New way: a creator team
  • Creators earn when you sell, so they become your sales partners
  • Pick creators your buyers already trust
  • Creators who post again and again
  • Track every sale and do more of what works
03 / The Creator Flywheel

Every round makes the next one better.

Creators make content that drives sales. The best videos become ads. Ads bring more buyers and more data. The more we learn from your data and your customers, the better your chances of growing sales. You get three engines in one.

Content engineFresh creator videos, every week.
Sales engineAffiliate sales and ads that convert.
Learning engineKnow which hooks and creators win.
  1. 01

    Creators post

    Real videos about your product.

  2. 02

    People buy

    Creators earn per sale.

  3. 03

    Winners become ads

    The best videos get more reach.

  4. 04

    We learn

    Which hooks and creators win.

  5. 05

    Repeat and grow

    Smarter briefs for the next round.

Dennice Madrid laughing with a pink mug, seated on a corduroy chair
04 / Kind words

What clients say.

“Dennice did an excellent job sourcing and managing communication with influencers and affiliates. She has very strong communication and organization skills.”
Yuki Kinoshita, Co-Founder @ Plufl | Shark Tank
“Early results of our influencer ads are CRUSHING, so we need to triple down on it haha”
Reinart, Co-Founder, Men Skincare Brand PH
“Dennice has creative fire within herself. She is not afraid to think out of the box. As a marketer, she is the kind of person that a team needs.”
Niño, Digital Marketer | FMCG | Aviation
“I just wanted to sincerely thank you for being such a great coach. You always believed in me. I genuinely learned to love my work more because of the way you coached us.”
Lliana, Influencer Specialist
“@Dennice for staying on top of our hundreds of influencers & social media 📸”
US DTC brand · BFCM feedback
06 / How it works

One system, four steps.

C

Capture attention

Find and recruit creators whose audience already buys what you sell.

L

Link with the audience

Brief and onboard so each creator actually believes in the product.

A

Activate action

Tracked links, commission and content built to drive orders, with paid media behind the winners.

P

Promote advocacy

Keep your best creators, collect UGC and drive repeat orders.

Dennice Madrid smiling, holding a laptop, against a hot pink backdrop
07 / About me

Hi, I’m Dennice!

Lifelong learner, extrovert and proud corporate dropout, with 10+ years in digital marketing, events, PR and partnerships.

I’m a Business Management graduate who worked my way up from marketing assistant to marketing communications lead. When the pandemic hit, I took the leap toward my childhood dream of becoming a “proprietress” and started supporting DTC brands in growing their sales through creators and social media.

More about me
08 / Book a call

Pick a time.

A free 60-minute call to look at your creators, your content and your numbers, and map out how to make your brand the obvious choice.

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Services

Creator programs, built to sell.

Pick one service, or run them together as one system to become the obvious choice in your category. Every engagement starts with a discovery call, so we look at your product, your creators and your numbers first.

01 / What I do

Creator Growth Engine

Recruit, brief and manage TikTok Shop creators and influencers who earn when you sell. Shopee and other affiliate programs too.

  • Find and recruit creators whose audience already buys what you sell
  • Brief each creator on angles taken from what your customers say
  • Track every creator in one dashboard: revenue, ad spend, orders, ROAS and cost per order

Good fitYou’re working with creators, but sales won’t move.

Magnetic Socials

We turn your social pages into a true extension of your brand: your voice, your identity, and content your audience connects with, so when buyers scroll, your brand is the obvious choice.

  • More replies to your content’s calls to action
  • A DM flow that qualifies prospects for you
  • Good-fit leads closed or booked into sales calls, so you save time and energy

Good fitYour feed looks good but your sales are flat.

Paid amplification

Put budget behind the creators and content that already work.

  • Facebook ads strategy for leads and sales
  • Creative testing, so budget follows what performs
  • Reporting that ties spend to orders

Good fitYour creator content performs organically and you want to scale it.

Not sure which one fits your brand?

You know creators and social media can sell for you, but you don’t have the time or energy to run both with a real strategy. Every scroll past your brand is a lost sale. Let’s find the right place to start.

02 / How it works

Your creator pipeline.

01
Weeks 1 to 2

Find why people buy

We dig into what your customers really care about. You get 3 content angles that make people want to buy.

02
Weeks 3 to 4

Pick the right creators

We find 200+ creators your buyers already trust. We check their past posts and sales, not just followers.

03
Weeks 5 to 8

Get them posting

We brief them, send samples and follow up so they post. You end up with a team of onboarded affiliates.

Ready to turn creators into your sales partners?

Let’s talk
03 / FAQ

Quick questions.

Do you only work with beauty and wellness brands?

Beauty and wellness come first. I’ve also worked with supplements, pet care, retail furniture, hair care and baby products brands, plus SaaS companies, agencies, coaches and service-based businesses. If creators can sell your product, you’re welcome here.

Which platforms do you work on?

TikTok Shop, Shopee, Instagram, and Facebook and Meta ads.

How much does it cost?

Every program is built around your goals and budget. After a free call, I’ll send you a custom quote for the services you need.

Outside your budget right now? No stress. Book a 1:1 consultation. We’ll look at your creator setup together, and you’ll leave with a clear plan you can run on your own.

Do you guarantee results?

No one can promise exact numbers. What I do promise is a clear, data-driven process, weekly tracking and quick adjustments with you.

What happens after creators post?

The work keeps going. I track sales per creator, report what’s working, turn the best videos into ads and brief the next round, so every round gets better.

How do we get started?

Book a discovery call. We will look at what you have now and what to fix first.

04 / Book a call

Pick a time.

A free 60-minute call to look at your creators, your content and your numbers.

Calendar not loading? Open it in a new tab

Portfolio

A sneak peek at the results.

Real numbers from real creator, affiliate and ads programs. This is what becoming the obvious choice looks like.

₱18.6M+

attributed revenue at 2.35x ROAS for a skincare brand that became No. 1 on Shopee and Lazada

$35,771

TikTok Shop GMV in 7 days for a US hair care brand

4.9x

more GMV per video for a US DTC brand’s affiliate program

Brands I’ve worked with
Zenith, Nature Spell, Fresh Wave, Oomph Naturals, Plufl and Uproot Clean
Dennice Madrid smiling at her laptop against a hot pink backdrop
01 / Kind words

What clients say.

“Dennice did an excellent job sourcing and managing communication with influencers and affiliates. She has very strong communication and organization skills.”
Yuki Kinoshita, Co-Founder @ Plufl | Shark Tank
“Early results of our influencer ads are CRUSHING, so we need to triple down on it haha”
Reinart, Co-Founder, Men Skincare Brand PH
“Dennice has creative fire within herself. She is not afraid to think out of the box. As a marketer, she is the kind of person that a team needs.”
Niño, Digital Marketer | FMCG | Aviation
“I just wanted to sincerely thank you for being such a great coach. You always believed in me. I genuinely learned to love my work more because of the way you coached us.”
Lliana, Influencer Specialist
“@Dennice for staying on top of our hundreds of influencers & social media 📸”
US DTC brand · BFCM feedback
02 / Full portfolio

Want the full portfolio?

Want to see what my clients are saying and how I run influencer and social media strategies for them? Leave your details and I’ll email you the full case study and portfolio.

Full portfolio

Get it in your inbox.

Your request goes straight to my inbox.

Dennice Madrid laughing in a director’s chair, phone in hand, against a pink wall
About me

Hi, I’m Dennice!

Lifelong learner, extrovert and proud corporate dropout, with 10+ years in digital marketing, events, PR and partnerships.

  • ENFP-T
  • Positivity
  • Developer
  • Empathy
  • Harmony
  • Adaptability

My top 5 CliftonStrengths. Very marketing, haha.

01 / My story

From assistant to proprietress.

A Business Management graduate, I started as a marketing assistant and worked my way up to marketing communications lead, running a team of four (one of them all the way in Cebu).

Every role taught me something new. But my childhood dream? To be a “proprietress.” (I’ve always loved that word.) So when the pandemic hit, I took the leap, left corporate and started my own digital marketing agency.

Dennice Madrid presenting a workshop to a small group in a hotel function room
Dennice Madrid with partners and guests at an industry chamber event
02 / Connections

An extrovert, always.

I love networking and events, and I like putting the right people in the same room.

I’ve built strong connections with top industry chambers, organizations and major media partners in the Philippines. I use them to grow sales and brand awareness through collaborations and PR.

03 / Teaching and speaking

I lead, teach and share.

Since 2021 I’ve been a resident team leader at The Freelance Movement, the biggest community of freelancers in the Philippines.

I’ve mentored 20+ freelancers there. You may also have caught me on The Gen C Show with Tahche Careers, talking about how social media tools build a personal brand, or on That Creative Exchange.

Episode cover: How Social Media Tools Boost Your Personal Brand, with Dennice Madrid as guest speaker
Dennice Madrid reading a marketing book at a desk
04 / Off the clock

Still learning to trust the process.

I’m a high-achiever and a recovering perfectionist.

Off the clock, I’m a new mom who loves pilates, the gym (most days, ugh), movie dates with my husband, and travel.

05 / Credentials

Trained and certified.

I’m a life-long learner, from AI and paid ads to Instagram strategy and coaching.

AnthropicAI Fluency and Claude 101
Claude Academy course completion badge: Claude 101, presented to Dennice Madrid, issued September 30, 2026Verify badge
Ads Level UpFacebook Ads Strategist
Booked Out SocialInstagram Strategist
  • Innov8, Transformational Coach
  • The Freelance Movement
  • School of Awesomeness
  • LinkedIn Learning
  • Elle Synergy

Ready to turn creators into your sales partners?

Let’s talk
Free consultation

Let’s talk creators.

Pick a time for a free 60-minute call. We’ll look at your setup and map out how to make your brand the obvious choice.

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